4 tips to run inclusive recruitment campaigns for your business
Global – Inclusive recruiting should be at the center of your overall hiring strategy in 2022 and beyond for a number of important reasons. To build a powerful employer brand and access a large pool of talented people, you need to focus on creating diversity and inclusion in your recruiting campaigns.
Here’s what they are and what you can do to attract the best of the best to your brand.
Use the correct RMS value
Recruitment Management Software, or RMS for short, is an important piece of technology that every HR department must use to organize the entire hiring process. Most importantly, using an RMS means that HR professionals, recruiters, and everyone in the vertical chain of command can have a detailed overview of the hiring process.
Common unconscious biases, biases and stereotypes can be based on characteristics such as:
- sexual orientation
- Socio-economic background
Create an inclusive social recruiting campaign
Social recruiting is very popular right now and this is your opportunity to present your brand in the best possible light. While you can run a recruiting campaign on any platform, keep in mind that LinkedIn is still the go-to source for job postings and professional growth.
With that in mind, make sure you create job postings that target a diverse audience. Some LinkedIn automation tools can also help you schedule posts and post new jobs at the right time, as well as provide you with detailed post analytics so you can optimize quickly.
Launch an Inclusive Email Recruitment Campaign
Inclusive recruitment can occur through numerous online and offline channels. It goes without saying that good recruiters will think outside the box and develop an omnichannel strategy. One channel that effective recruiters can use is email communication to engage potential candidates in a one-on-one conversation.
Create an inclusive onboarding process
Your recruiters have done their job, and the decision makers have brought new people into the company – now what? You might think that the hardest part is over, but in fact a good inclusive set depends on good adaptation. In other words, you need to make sure you streamline your onboarding process so that all your recruiting efforts are worth it.