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Pluxee, the world’s largest employee engagement and benefits company (previously known as Sodexo Benefits and Rewards Services), triumphantly took over ProEves, the most significant aggregator of childcare services in India. This tactical entrance has made the Corporate Childcare sector experience a huge change in the demand for family-friendly workplaces. Pluxee’s digital platform of the future will be full of daycare centers and preschools that the company will acquire through ProEves’ network of over 7,000 verified institutions. The acquisition indicates that the modern workplace is gearing towards more comprehensive support systems.
The joining together of ProEves and Pluxee’s ecosystem responds to the urgent demand for strong Employee Benefits that are not just the regular incentives offered. The Maternity Benefit (Amendment) Act in law compels companies to provide crèche facilities for certain types of businesses, and this solution gives these companies a compliant, scalable, and digital-first way to support their workforce. It allows companies to create an environment that treats all genders equally and it enables workers to have their families and jobs at the same time, especially working mothers who are the first to sacrifice when it comes to quality care taking their kids.
The acquisition of Pluxee is not merely an acquisition aimed at compliance, but a strategy oriented to growth that is designed to capture the Indian childcare market that has not been served well so far. The alliance of Pluxee’s enormous corporate client base with ProEves’ professional knowledge in the niche market will create the new entity that will give customers the hassle-free experience of “Click-Book-Monitor”. This will reinforce Pluxee’s hold on the market by adding one more service to its list, thus creating a superior, tech-enabled value proposition to more clients who are baby boomers and millennials.
Official Link: Official Pluxee India Childcare Offering
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