Office Peacocking: Dressing Up to Get Workers Back in the Office

Office peacocking is when workers put on their fanciest outfits and accessories to look their best at the workplace. It is a new trend where people dress up extra nice and stylish to go into their offices. Lots of businesses want their employees to stop working from home and come back to physical office buildings again. They think if people get all dressed up to go to work, it will make going to the office seem more fun and exciting. Companies are hoping peacocking will motivate workers to leave their houses.

Making Offices Fun and Impressive 

To get people peacocking, many companies are spending tons of money to upgrade their offices. They are adding lounges with video games, free snack bars, workout spaces, and more. Some companies are even building outdoor areas with lawns and walking trails right inside the office!

The idea is that if the offices look cool and impressive, workers will want to peacock and show off their outfits at these exciting new spaces. Along with the renovated offices, companies are also hosting big events and parties to draw people in. They are bringing in famous guests, throwing concert performances, and planning other fun activities every week.

One tech company hired a whole team of event staff. Their only job is to constantly plan and set up awesome parties, concerts, celebrity meetings, and more – all happening right at the headquarters office. The company hopes these over-the-top events will convince workers that peacocking and going to the office is way more fun than staying home.

The Plan Behind Peacocking

In simple terms, office peacocking means dressing up super fancy and fashionable for work. But for companies, it is an elaborate plan to entice employees back to office buildings. By encouraging peacocking outfits and creating impressive, entertaining office spaces, employers believe workers will get excited enough to leave their home offices behind.

Companies are investing millions into renovating offices with modern lounges, free food, entertainment areas, and more flashy designs. They are also devoting huge budgets to hosting lavish weekly events like concerts, comedy shows, and celebrity meet-and-greets – all in the hopes that workers will peacock in their best outfits to experience the reimagined “luxury workplace.”

The game is that between wearing haute fashion to the office and enjoying these surplus amenities, employees will be so dazzled that they forget about working remotely. Employers desperately want peacocking enticements to reignite workers’ motivation for the daily office commute again.

This article is part of our ‘Corporate Series’. Keep an eye out for more.