V Kumar 
(C): Twitter
August on Instagram Reels is that perfect mix of “summer nostalgia” and “fall sneak peek.” One scroll and you’re bouncing between emotional throwbacks, chaotic lip-syncs, and aesthetic GRWMs and honestly, we’re loving the mood swings.
Trends are moving fast (as always), but we’ve rounded up the ones blowing up right now so you can hop on before they’re old news. Ready? Let’s scroll.
Don’t Do It
Approx. 68K Reels
The voice in your head says no… but the cupcake (or shopping cart or ex’s text thread) says YES. This trend is pure chaos in the best way ,a celebration of impulse, temptation, and zero regrets.
The Summer I…
Approx. 8.3K Reels
Cue the dramatic montage: “The summer I healed,” “The summer I became her,” “The summer I made it everyone’s problem.” This trend is the perfect nostalgic sendoff for a messy, magical summer. Inspired by The Summer I Turned Pretty, of course.
That’s My OPINION!
Approx. 5.6K Reels
Unhinged audio? Check. Glam selfie moment? Check. This trend thrives on contradiction, screaming about your feelings while still serving face. Pair it with your fave frenemy or a dramatic before-and-after.
Yukon
Approx. 19K Reels
Justin Bieber + smooth remix = major aesthetic energy. This audio is taking over GRWMs, makeup looks, and dreamy B-roll. Basically, if you want your Reel to feel like a music video, Yukon is your go-to.
Crocodile Tears
Approx. 1.4K Reels
Fake it till you sob it. This trend is perfect for those “emotional” moments that might be, uh, a little exaggerated. It’s big with parents, students, and anyone feeling overly dramatic about something totally minor.
Swipe
Approx. 889 Reels
This trend is all about transition. Swipe the screen and suddenly you’re in a different outfit, room, or whole vibe. It’s easy, clean, and works with any audio ,which is why it’s taking over OOTDs and room glow-ups.
I’ll Be There
Approx. 1.4K Reels
Reels looking… familiar? This trend is the playful callout to your “one thing” ,whether it’s your dog, your iced coffee, or your go-to song that’s in every video.
I Respect Your Opinion
Approx. 87 Reels
Smiling through gritted teeth has never been so relatable. This trend nails the passive-aggressive approval we all give when someone says something so wrong ,and we’re too polite (or petty) to fight.
Pantone
Approx. 680 Reels
Where fashion meets color theory. This trend takes outfit inspo to another level by matching your look to Pantone swatches. It’s giving designer energy ,and your feed will instantly look 10x cooler.
Caption This
Approx. 1.1K Reels
No voiceover, no music, just vibes. This trend is all about your face and your followers’ imagination. Throw in a funny reaction clip, write “Caption this,” and let the comments section do the rest.
Main Character Mood
Approx. 2.2K Reels
Cue the slow-mo and dramatic lighting ,this trend is your reminder that you’re the lead in your own story. Whether it’s a mundane errand or a moment of peace, this is your cinematic core memory.
Reels this August are all about mixing moods: sweet, dramatic, aesthetic, and totally unhinged, often all in one video. Whether you’re in your feelings or just flexing a cute fit, there’s a trend waiting for your take. Hit record, throw on a trending audio, and make it your moment before September switches it up again.
