At the Made by Google 2025 event, Google celebrated a decade of Pixel innovation by unveiling a wave of new hardware and AI-powered features across its ecosystem. Headlining the announcements were the Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL smartphones, all powered by the new Tensor G5 chip and integrated deeply with Gemini Nano, Google’s most advanced on-device AI model yet.
Google also introduced the new Pixel Fold Pro, a refined and rugged foldable device; Pixel Watch 4, which now focuses on repairability and context-aware features; and Pixel Buds 2a, Google’s most compact, AI-enabled earbuds to date.
Qi2-compatible magnetic accessories and software updates rounded out the launch. With bold strides in AI, proactive assistance features like Magic Cue, and AI-powered photography tools like Camera Coach and Pro Res Zoom, this year’s lineup shows how Pixel isn’t just evolving, it’s redefining the mobile experience altogether.
What’s New at Made by Google 2025
• Pixel 10
- Overview:
The sleek Pixel 10 features a refined satin metal frame, polished glass back, and 6.3-inch bright Actua OLED display (3,000 nits). It’s the first non-Pro Pixel to feature a 5x telephoto lens (up to 20x with Super Res Zoom). Powered by Tensor G5 and Gemini Nano, it includes AI tools like Magic Cue and Camera Coach.
- Unique Features: Bright OLED, 5× telephoto zoom, Magic Cue integration.
- Price & Launch: Starts at $799. Available for pre-order; in stores August 28.
• Pixel 10 Pro
- Overview:
The Pixel 10 Pro introduces a Super Actual TPO OLED display (up to 3,300 nits, 120Hz), the best triple-camera system in Pixel history, and advanced AI photography tools. Features include Camera Coach and Pro Res Zoom (up to 100x). It also packs 16 GB RAM, larger battery, faster wired charging, and wireless Qi2 support.
- Unique Features: 100x zoom, advanced camera AI, super-bright display.
- Price & Launch: Priced at $999. Pre-orders open now; available August 28.
• Pixel 10 Pro XL
- Overview:
The largest model, featuring a 6.8″ Super Actual TPO display, Pro camera system with 100x AI-powered zoom, and 5,200 mAh battery with 25W Qi2 wireless charging. It shares all premium features of the Pixel 10 Pro with added screen real estate and battery life.
- Unique Features: Biggest display, top-tier battery, full Pro AI camera suite.
- Price & Launch: Starts at $1,199. Available for pre-order; shipping begins August 28.
• Pixel Fold Pro
- Overview:
Google’s most rugged foldable to date features aerospace-grade aluminum, a hinge rated for over 10 years, and full IP68 resistance. It sports an 8″ inner foldable display and a 6.4″ cover display both ultra-bright. New fold-exclusive features include Gemini Live, Daily Hub, Instant View, and multitasking enhancements.
- Unique Features: IP68 foldable, AI multitasking, ultra-bright dual displays.
- Price & Launch: Priced at $1,799. Available for pre-order now.
• Pixel Watch 4
- Overview:
The Pixel Watch 4 offers improved repairability, longer battery life, and a brighter curved display. It introduces context-aware experiences and smarter AI support, no hotword needed. It’s fully integrated with Pixel devices, making it more intuitive for health, productivity, and AI-based journaling.
- Unique Features: Repairable, smarter UI, longer-lasting battery.
- Price & Launch: Starting at $349 (smaller), $399 (larger). Pre-orders live.
• Pixel Buds 2a
- Overview:
The most compact Pixel earbuds ever, the 2a features Active Noise Cancellation, lightweight fit, and Gemini-powered voice enhancements. Its eco-conscious, repairable design blends style with substance, and offers seamless audio interactions across Google’s ecosystem.
- Unique Features: ANC, Gemini integration, repairable form factor.
- Price & Launch: Launch price is $129. Available to pre-order now.
• Pixel Buds Pro 2 (Moonstone Variant)
- Overview:
The premium Buds Pro 2 now comes in a new Moonstone colorway. They include Adaptive Audio that automatically adjusts to environments, and gesture-based controls for quick actions. It’s a stylish upgrade with the same top-tier sound quality.
- Unique Features: Adaptive audio, intuitive gestures, new look.
- Price & Launch: Same pricing as previous Pro 2 models; rollout next month.
New AI Highlights Introduced
- Tensor G5 & Gemini Nano:
These power on-device AI features like real-time suggestions, advanced zoom, and image generation.
- Magic Cue:
Offers context-aware prompts, like surfacing flight details while on calls or pulling up photos in messages.
- Camera Coach & Pro Res Zoom:
Help you compose shots and zoom up to 100x with incredible detail using generative AI.
- Daily Hub, Instant View, Split-Screen:
New multitasking and AI features especially on the Pixel Fold Pro for seamless productivity.