Elon Musk Says Disney Boss Should Be ‘Fired Immediately’; What Happened?

Elon Musk, the wealthiest person in the world, has said the Walt Disney Company’s chief executive officer, Bob Iger, should be “fired immediately.” 

Elon Musk, the owner of X (previously Twitter), has said, “Walt Disney is turning in his grave over what Bob has done to his company. He should be fired immediately.”

What happened between Elon Musk and Bob Iger? Why did Elon Musk slam Bob Iger? Is Disney under attack? Can X go bankrupt?

What happened between Elon Musk and Bob Iger?

Elon Musk slammed Bob Iger after Disney joined an advertising boycott of his X social media platform. Disney, IBM and Apple have stopped their ad spend on X. Elon Musk has expressed anger over this situation.

Disney halted ad campaigns on X after Elon Musk endorsed an antisemitic tweet last month. Elon Musk accused Jewish people of “hatred against whites”, describing it as “the actual truth”.

Last week, Elon Musk slammed advertisers at the New York Times DealBook summit. He said, “If someone’s going to try to blackmail me with advertising, blackmail me with money, go fuck yourself.”

Elon Musk said that his controversial tweet was not antisemitic. However, he claimed that the post was the “dumbest” thing he had ever shared on social media.

Recently, Elon Musk also visited Israel and met the prime minister, Benjamin Netanyahu. However, they did not discuss Musk’s post or antisemitism.

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Can X go bankrupt?

Elon Musk — the founder, chairman, CEO and chief technology officer of SpaceX; the CEO, product architect and former chairman of Tesla, the founder of the Boring Company and xAI; the co-founder of Neuralink and OpenAI; the president of the Musk Foundation; and the owner, chairman and CTO of X Corp (formerly Twitter) — came into limelight after ad revenue at X had halved.

In October 2022, the world’s richest person took out a $13 billion loan to buy Twitter. Later on, he changed the name of the social media site. The social media company, now X, has to pay about $1.2 billion in interest payments every year. X can go bankrupt if advertisers quit the social media platform. 

According to a BBC report, if big advertisers quit the social media platform then X cannot pay the interest on its loans. Last year, around 90 per cent of X’s revenue came from advertising.